A Documentary on Compassion and Community
SALT Outreach is a faith based non-profit providing a unique service to the Central Florida homeless community. For 2024, SALT was compelled to use video to help tell their story for fundraising and promoting awareness. They turned to Story Launch for a documentary style of storytelling. Our mission: remain focused on SALT and their efforts over the past 10 years to help the unsheltered and homeless, and less about the problem and dire straights of so many who are living on the streets. It was our goal to promote how much SALT is doing, why they need more support, and what their goals for the future mean to the local community. We are very proud to have worked with such a great organization.
Introduction: In response to the growing crisis of homelessness and lack of shelter in the Central Florida region, SALT Outreach embarked on a mission to make a difference. Their journey, spanning over a decade, is captured in an impactful 8-minute documentary crafted by Story Launch. This case study highlights how Story Launch played a pivotal role in bringing the story of SALT Outreach to life, from inception to execution.
Background: Central Florida has faced a significant challenge in recent years with a rising number of homeless and unsheltered individuals, exacerbated by an affordable housing crisis. In 2012, SALT Outreach emerged as a beacon of hope, dedicated to providing assistance and support to those in need. Over the years, SALT has grown in its reach and impact, offering innovative solutions to address the root causes of homelessness and provide sustainable support to the community.
The Documentary: The 8-minute documentary produced by Story Launch serves as a powerful testament to the mission and achievements of SALT Outreach. It begins with a sobering portrayal of the current homelessness crisis, showcasing the stark statistics and human faces behind the numbers. From there, the documentary delves into the history of SALT, tracing its humble beginnings to its evolution into a force for change in the community.
Through compelling interviews and archival footage, viewers gain insight into the core values and guiding principles that drive SALT’s work. From providing temporary shelter and basic necessities to offering long-term solutions and support services, SALT has demonstrated unwavering commitment to serving the most vulnerable members of society.
The documentary culminates in a heartfelt call to action, urging companies and organizations to partner with SALT by contributing funds to sustain its mission in 2024 and beyond. It serves as a poignant reminder that collective action and compassion can make a tangible difference in the lives of those in need.
Role of Story Launch: Story Launch played a crucial role in every phase of the documentary production, from pre-production to post-production. In the pre-production phase, Story Launch facilitated location scouting to ensure that filming captured the essence of SALT’s work in a genuine and impactful manner. By visiting the area firsthand, the team was able to plan out the filming process effectively.
During production, Story Launch split the filming into multiple half days, creating a documentary-style feel that spanned different locations and time periods. This approach not only enhanced the storytelling but also helped to keep production costs within budget. With a small, dedicated crew, Story Launch captured authentic moments and emotions that truly reflected the spirit of SALT Outreach.
In the post-production phase, Story Launch expertly crafted the raw footage into a compelling narrative, weaving together interviews, footage, and statistics to create a powerful and engaging documentary that resonated with audiences.
Results: The documentary produced by Story Launch has garnered widespread acclaim and attention, shining a spotlight on the important work of SALT Outreach and inspiring action within the community. By highlighting the challenges, triumphs, and ongoing efforts of SALT, the documentary has sparked meaningful conversations and generated support for the organization’s mission.
Conclusion: Through collaboration with Story Launch, SALT Outreach was able to share its story of compassion, resilience, and community impact with the world. The documentary serves as a testament to the power of storytelling in driving awareness, empathy, and action. As SALT continues its mission to assist the homeless and unsheltered in Central Florida, Story Launch remains committed to amplifying their voice and spreading their message of hope. Together, they are making a difference, one story at a time.