Launches & Lagers
Introduction: Black Tie Digital, in collaboration with the Space Coast Visitors Bureau, sought to enhance the visitor experience and boost local brewery revenue through engaging social media content. Story Launch stepped in to produce a series of captivating videos centered around the concept of “Launches & Lagers,” where breweries paired their craft beer with various rocket launches. This case study examines how Story Launch’s expertise in video production and content creation contributed to a significant increase in brewery revenue during launch times.
Background: The Space Coast, renowned for its rich history of space exploration, attracts visitors from around the world to witness rocket launches. Black Tie Digital recognized an opportunity to capitalize on this unique aspect of the region’s identity by partnering with local breweries to create immersive experiences for visitors.
Elevating Brewery Revenue with Social Media Content
The Concept: Launches & Lagers Story Launch collaborated closely with Black Tie Digital to develop the concept of “Launches & Lagers,” a series of videos showcasing the synergy between space launches and craft beer. Each video featured a different brewery offering special launch-themed brews and events to coincide with rocket launches from the nearby Kennedy Space Center.
Production Process: Story Launch took the lead in all aspects of production, from conceptualization to post-production. Utilizing their expertise in storytelling and visual communication, they crafted compelling narratives that highlighted the excitement of space exploration while celebrating the craftsmanship of local breweries.
In post-production, Story Launch seamlessly integrated stock imagery and music to enhance the overall impact of the videos, creating an immersive viewing experience for social media audiences.
Results: The Launches & Lagers video series generated significant buzz on social media, attracting attention from both local residents and tourists visiting the Space Coast. By showcasing the unique offerings of each brewery and tying them to the excitement of rocket launches, the videos drove increased foot traffic and revenue for participating breweries during launch times.
Conclusion: Through their collaboration with Story Launch, Black Tie Digital and the Space Coast Visitors Bureau successfully leveraged the region’s space heritage to drive economic growth within the local brewery industry. The Launches & Lagers video series not only provided valuable exposure for participating breweries but also enhanced the overall visitor experience, cementing the Space Coast’s reputation as a must-visit destination for space enthusiasts and craft beer aficionados alike.
As a testament to the power of creative storytelling and strategic content creation, the success of Launches & Lagers demonstrates the potential for innovative partnerships to drive tangible results in destination marketing and economic development initiatives.