“We need a video in 10 Days. Can you do it?” DealerLogix asked Story Launch.
1. Project Overview
Client & Industry
DealerLogix, a software solutions provider for the automotive industry, approached Story Launch Productions with an urgent request. They needed a dynamic video to showcase at a live trade show—within just 10 days.
Objective
The client’s goal was straightforward but time-sensitive: create a video from script to final cut in under two weeks, ready to engage prospects and existing customers at an industry event.
2. Challenges and Objectives
Key Challenge
Time was the biggest hurdle. DealerLogix wanted to unveil a new message at the trade show and needed a compelling video to make an immediate impact. With only 10 days to go, there was no room for a traditional production process involving extensive scripting, location shoots, or extended revisions.
Primary Objective & KPIs
- Objective: Grab the viewer’s attention and keep them engaged throughout the video.
- KPIs: There were no formal metrics—success would be measured by how effectively the video resonated with trade show attendees.
3. Creative and Strategic Approach
Concept Development
Given the tight schedule, the team opted to work in reverse: jump directly into post-production. The client provided an initial script, and Story Launch Productions focused on assembling a compelling edit with stock footage, graphics, and custom on-screen text to emphasize key messages.
Brand Alignment
- DealerLogix shared their brand guidelines, including color palettes.
- Since the target audience was automotive professionals, the design needed a high-octane, energetic feel—reflected in fast-paced visuals and bold typography.
4. Pre-Production Details
- Scratch Voice Over (VO):
- The team recorded a rough VO first to help map out the pacing, transitions, and overall vibe of the video.
- Music Selection:
- Once the scratch VO was in place, they picked an energetic track that matched the automotive theme and trade show excitement.
- Stock Footage & Graphics:
- With no budget for on-location filming, Story Launch Productions leveraged high-quality stock footage and graphic templates. They prioritized sleek, modern visuals that would appeal to car dealerships and service centers.
- Budget Considerations:
- The entire project was completed for $4,500—focusing on smart resource allocation without a live production day.
5. Production Process
All in Post-Production
- No On-Site Shoot: The tight timeline and limited budget ruled out live filming.
- Smooth Workflow: The team synchronized the scratch VO, music, and motion graphics early to minimize guesswork later.
6. Challenges and How They Were Overcome
Time Constraint
- With only 10 days, efficient communication was critical. The team established rapid feedback loops with the client, ensuring quick turnaround on script changes and visual approvals.
Budget & Resources
- Using stock footage and graphics, plus carefully selected templates, allowed the project to stay on budget and on time.
7. Post-Production and Final Delivery
Editing & Motion Graphics
- The opening sequence featured car dashboard odometers racing—replaced with key industry metrics like “Increased CSI” and “Customer Retention.”
- A custom graphical logo reveal set the tone for DealerLogix’s brand.
- Dynamic text overlays underscored crucial points, with B-roll of cars and service center interactions inserted to keep the video visually engaging.
Final Format
- A 3-minute master video was delivered, ready for trade show display.
- The design and pacing were optimized for large screens and live audience viewing.
8. Results and Impact
While no formal metrics were tracked, the immediate impact was clear:
- Positive Client Reaction: The client sent a late-night text saying, “You fuckin’ nailed it.”
- Trade Show Engagement: The energetic style and strong on-screen messaging drew attendees to the DealerLogix booth, effectively communicating their new message in a memorable way.
9. Client Feedback
- The DealerLogix team was thrilled—especially impressed with how quickly the video came together without sacrificing quality.
- The text quote speaks for itself: “You fuckin’ nailed it.”
10. Lessons Learned and Future Takeaways
- Speed & Adaptability: A 10-day turnaround for a 3-minute video is challenging but achievable with a lean, post-production-focused approach.
- Leverage Existing Assets: In tight timelines and budgets, stock footage and smart graphic templates can deliver professional results.
- Collaborative Feedback: Quick, clear communication with the client is essential to keep edits on track and ensure creative alignment.
Final Note
This project demonstrates that a high-impact video can still be produced under tight constraints with the right strategy, creativity, and teamwork. Despite the stress, DealerLogix walked away with a powerful piece of video content—and a memorable launch at their trade show event.