IF… Rolex approached Story Launch to create a branding commercial that represented the importance of time and how critical a quality time piece is for managing the special moments we can sometimes miss, this is what we’d create.

*Founder & Editor Erik Wieder does his best Matthew McConaughey impersonation.

 

The Challenge: Rolex faced the challenge of effectively communicating the emotional resonance of their brand and the intrinsic value of their timepieces in a way that would resonate with consumers on a deeper level. They recognized the need to go beyond traditional advertising strategies and create a narrative that would evoke a sense of nostalgia, wonder, and appreciation for the passage of time.

The Solution: In collaboration with Story Launch, Rolex embarked on a creative journey to craft a branding commercial that would capture the essence of time and the significance of cherishing each moment. Drawing inspiration from the poetic musings of Matthew McConaughey, Story Launch developed a narrative that celebrated the beauty of life’s journey and the role a Rolex watch plays in accompanying individuals through every moment, big or small.

Production Process:

1. Concept Development: Story Launch would work closely with Rolex to develop a concept that would embody the brand’s values and resonate with audiences. The idea of time as a precious commodity, filled with moments waiting to be embraced, became the central theme of the commercial.
2. Casting and Scriptwriting: Matthew McConaughey is an ideal choice as the voice of the commercial for his captivating presence and ability to convey depth and emotion. The script was meticulously crafted to weave together McConaughey’s poignant reflections with stunning visuals of life’s fleeting moments.
3. Filming and Editing: With a keen eye for detail and cinematic storytelling, Story Launch brought the script to life through captivating visuals and evocative imagery. Each scene was carefully curated to evoke a sense of wonder and appreciation for life’s most precious moments.

THE RESULTS WE WOULD HOPE TO SEE…

Conclusion: Through their collaboration with Story Launch, Rolex was able to create a branding commercial that transcended traditional advertising tropes and tapped into the universal human experience of cherishing time. By celebrating life’s fleeting moments and the enduring value of a Rolex timepiece, the commercial left a lasting impression on audiences and reinforced Rolex’s position as a symbol of excellence and prestige in the world of luxury watches.